In California’s complex and competitive restaurant landscape, one thing is clear: MOOYAH franchisees aren’t just holding steady—they’re growing. With top-performing locations reaching an AUV of $1.6 million and systemwide guest traffic on the rise, MOOYAH continues to prove its value as a scalable, resilient fast casual franchise brand, even in high-cost markets like California.
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Franchisees like Ron Camera are leading the charge. After opening his first MOOYAH in Irvine nearly a decade ago, Ron has built a loyal customer base and recently launched a second location in Cypress, with more growth on the horizon. His story is a powerful example of how the right franchise model, paired with local market knowledge and a strong support team, can create meaningful long-term success—even in uncertain economic times.
The MOOYAH Difference, According to a Franchisee Who Knows
One of the strongest signs of a thriving franchise system is when existing operators reinvest their earnings by growing with brand, opening additional locations. We’re proud that so many existing franchisees have developed new MOOYAH locations in the last year.
“It never gets old watching people take that first bite and nod approvingly,” Ron Camera said. “They might walk in surprised at the price, but by the time they’ve finished, they know they got their money’s worth.”
That kind of guest satisfaction—built on consistency, premium ingredients, and a highly customizable menu—has helped Ron create a steady base of regulars. Some have been coming weekly for more than five years.
He’s also quick to credit the MOOYAH support system for helping him navigate the unexpected: from emergency equipment replacements to everyday product questions, Ron says communication with our leadership team is fast, collaborative, and solutions focused. “I can text anyone on the team and get a response right away. That matters when you’re facing something that could shut you down for days.”
Built to Withstand California’s Challenges
While many brands are scaling back or staying stagnant, MOOYAH is leaning into smart franchising growth that’s guided by real performance and a proven system. Across California, franchisees are recognizing that the better-burger category still has room for growth.
It’s about business fundamentals. Franchisees can benefit from:
- High AUV potential, supported by strong margins and clear brand values.
- Real estate adaptability for a variety of market types—from in-line to drive-thru, MOOYAH locations can fit high-density neighborhoods without the massive footprint.
- Franchising support across training, marketing, tech, and development.
- Guest-first hospitality that turns first-time visitors into loyal customers.
These fundamentals give franchisees the confidence to develop additional locations, even in uncertain times.
Franchise Growth Beyond California
Ron’s not the only one growing in California, but he’s a great example of why it’s working. “Give me 10 people who try our food and we’re keeping 8 of them,” he said. “We just need more people to know about us.”
We’ve had a standout 2024 and a strong start to 2025. With MOOYAH’s brand recognition skyrocketing and our momentum rolling through the country, we have new openings in Cypress and Livermore, California; O’Fallon, Missouri; Monona, Wisconsin; Charlotte, North Carolina; Ocala, Florida; and South Jordan, Utah. Next month, we’re even on track to open our first-ever Michigan location in Flint.
As expansion continues, so does the opportunity for qualified franchisees to join a brand that’s focused on building the future of better burgers. In an industry that’s quick to chase the next trend, MOOYAH is investing in consistent, long-term success.
As existing franchisees continue to expand in California, MOOYAH is actively seeking experienced and qualified operators like Ron Camera to help us grow in this high-opportunity market. MOOYAH is also accelerating development in other strategic markets like Texas, Oklahoma, Arkansas, and Tennessee. If you’re an experienced operator ready to grow with a brand that’s built for scale, now is the time to join us.
Get in touch with our franchise development team to learn more about available markets and what it takes to grow with the best tasting burger brand in America.
*According to the 2025 FDD. Your results may vary.
