About Us

The Best Burger in America

What makes MOOYAH stand out above other so-called “Better Burger” franchises?

Here at MOOYAH “serious” and “fun” are one with the bun. We’re “serious” about our food…and “serious” about hospitality and making our restaurants welcoming and fun while serving our guests the best-tasting burger in America.

MOOYAH Bacon Cheeseburger

Since 2007, we have been committed to providing the taste trifecta — mouthwatering made-to-order burgers, hand-cut French fries and real ice cream shakes.

We are passionate about having the best food in the burger category. It is the key to our long-term success , and our franchisees are dedicated to serving the best-tasting burgers in the business. We start with the freshest ingredients and make things the right way. Sure, this means more work for us, but we’re in a serious commitment with quality.

Our burgers featuring protein options including 100% Certified Angus Beef®, all-natural turkey, plant-based black bean patties, and all-beef hot dogs, as well as signature buns baked in-house daily and fresh-cut veggie fixings, our fully customizable menu allows you to create what you crave and discover your favorite way to MOOYAH!

Our History:

MOOYAH History Timeline: 2007 to 2023

Seriously, You’ve Got Our Support

Being a part of the MOOYAH franchise family means being empowered to unlock franchise growth through serving the best-tasting burgers in America. We work with our franchisees every step of the way, from signing to opening to ensure they get industry-leading support. Right from the start, we support our franchisees as valued members of the MOOYAH family. New franchisees receive extensive training both virtually and in a restaurant during the franchisee onboarding process, and we apply best practices onsite during training in their markets.

The MOO Crew

Meet the team driving the best burger in America!

MOOYAH’s franchise support team is made up of industry pros who each have a wealth of experience growing with franchisees across the restaurant industry.

Doug Willmarth


With over 20 years of experience, Doug uses his knowledge and skills to drive growth here at MOOYAH. Throughout his career, Doug has specialized in building iconic brands and creating sustainable sales growth in restaurants and consumer retail concepts. In addition to MOOYAH, Doug’s restaurant experience includes roles as Chief Brand Officer for Mongolian Concepts, Chief Marketing Officer at Wingstop and Director of National Marketing for Pizza Hut. Doug started his business career in consumer-packaged goods marketing at PepsiCo and Kraft Foods, and served 9 years as a Naval Aviator. When he is not busy being our fearless leader you might find him running marathons around the world!

Beth Stockmoe

Vice President of Operations

Beth Stockmoe, currently serving as the Vice President of Operations at MOOYAH, boasts an impressive journey marked by her dedication and expertise in the restaurant industry. Prior to her current role, Beth was the Senior Director of Operations at MOOYAH for four years as an invaluable asset to the brand’s operations. In this capacity, she demonstrated exemplary leadership and oversaw key operational initiatives, such as the rollout of a new back-of-house system for franchise owners, which significantly contributed to the brand’s growth and success. As part of her current role, Beth oversees and manages the operations of all MOOYAH locations as well as assists new owners during their pre-opening process.

Sarah Morris

Vice President of Marketing

Sarah Morris is a seasoned marketing professional, currently holding the position of Vice President of Marketing at MOOYAH. With a robust background and a wealth of experience, Sarah brings a dynamic energy to the fast-paced and high-demand consumer industry. As a firm believer in the power of people and the influence of culture, Sarah has played a pivotal role in shaping the marketing strategies at MOOYAH since joining us in 2022. Her approach goes beyond traditional marketing, emphasizing the importance of cultivating a strong brand culture that resonates with both employees and consumers alike. Before MOOYAH, Sarah served as the Chief Brand Officer for Main Event, Vice President of Marketing for Pizza Hut and the Chief Marketing Officer of Taco Bueno.

Gary Lisenbee

Vice President of Development & Ops Services

Gary Lisenbee is a distinguished professional with more than 15 years of expertise in the restaurant industry, currently holding the position of Vice President of Development & Ops Services at MOOYAH. In this role, Gary brings a wealth of knowledge and leadership to the organization, including leading the charge in various critical aspects of MOOYAH’s franchise development process. His responsibilities encompass overseeing franchisee discovery days, shepherding the franchisee through the development process, site selection assistance, and training leadership. His industry experience is instrumental in guiding potential partners toward a successful collaboration with the brand. Prior to MOOYAH, Gary served as the Director of Franchise Support and Development for Neighborhood Ventures, Senior Director of Operations Excellence for Mongolian Concepts, Regional Director of Franchise Development at Dickey’s Capital Group and Vice President of Operations at le Duff America.

Landon Lane

Senior Director of Construction & Design

Landon Lane is MOOYAH’s Senior Director of Construction and Design. With a proven history of developing teams and adapting to evolving business models, Landon is an experienced professional in the commercial real estate field. His skills in negotiation, budgeting and partnership development make him a key player in shaping MOOYAH’s construction and design strategies. Landon ensures that projects are not only completed on time and within budget but are also aligned with the brand’s future growth goals. His straightforward and meticulous approach is reflected in the spaces MOOYAH creates, maintaining the high standards the brand is known for. Before joining the MOOYAH team, Landon served for fourteen years as a Pilot Flying Project Manager and three years as a Senior Construction Manager at Mapco.

Pam Parham

Director of Franchise Relations

Pam Parham is a seasoned professional in the restaurant industry, currently serving as the Director of Franchise Relations at MOOYAH. For more than 25 years, Pam has demonstrated her expertise in both the marketing and operational facets of the restaurant business, showcasing a versatile skillset that sets her apart in the industry. Her wealth of experience encompasses various roles on both the franchisor and franchisee side, including marketing, catering and operations, providing her with a comprehensive understanding of the intricacies that drive success in the restaurant business. Pam’s 14-year tenure with MOOYAH, marked by her commitment to excellence and passion for the brand, play a crucial role in fostering strong connections with our franchisees and ensuring the brand’s continued growth and success in a competitive segment.

Do you think you have the right mix of qualifications to franchise with us? Get started with our MOOYAH franchising process today!

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