Over the past several years, the restaurant industry has seen a wave of attention around chicken-focused concepts, with brands vying for market share through high-profile product launches and viral social media campaigns. This surge— popularly known as the “Chicken Wars”— has led many operators to chase fast-moving trends in hopes of capitalizing on the short-term buzz.
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Yet amid the noise, one category has continued to demonstrate long-term strength, unwavering consumer demand, and consistent performance: burgers.
For franchise investors seeking a reliable, time-tested segment within the fast-casual space, the burger category remains a smart, resilient choice— and at MOOYAH we’re leading the charge with our best tasting burger and future-forward franchise model.
Burgers: America’s Undisputed Favorite
Menu fads may come and go, but burgers remain one of the most frequently ordered items across both the fast-casual and QSR segments. According to recent industry reports, an average American eats three burgers each month, and nearly half say they do so weekly. Unlike trend-driven items, burgers are an integral part of America’s dining routine.
When those burgers are made with baked in-house buns, freshly-cut veggie toppings, and Certified Angus Beef® smashed, seasoned and seared to perfection like they are at MOOYAH, the craving gets even stronger. But it’s not just about the quality of ingredients— it’s about the freedom to build a burger exactly the way you want it. At MOOYAH, guests can customize their meal, selecting from multiple premium protein options, an array of fresh, flavorful toppings, and their choice of bun. This is a key differentiator that keeps guests coming back for a personalized experience they can’t get at cookie-cutter chains.
A Profitable Segment for Franchising
What makes the burger category a smart franchise investment? For one, it offers the kind of broad-based appeal that supports both dine-in and carry-out growth for fast casual restaurants. MOOYAH franchisees also benefit from a flexible restaurant footprint— ranging from new drive-thru prototypes to smaller in-line formats that reduce buildout costs and increase real estate access. This adaptability allows our burger concept to work in suburban neighborhoods, high-traffic corridors, and everything in between.
Plus, with strategic innovations like our self-order kiosks, MOOYAH Rewards loyalty program, and digital ordering integrations, franchisees can tap into more sales channels and drive guest frequency without needing to constantly reinvent the menu.
MOOYAH Stands Out in the Fast Casual Industry
While other burger brands may rely on heavily discounted offerings or mass production, MOOYAH keeps quality and value at the center of everything we do. Our guests come back because they feel the difference from the moment they walk through the door to that first bite.
From a franchising standpoint, our commitment to serving the best tasting burger in America is a game-changer. It means predictable performance, a strong brand reputation, and a concept that thrives even as trends shift around it. Chicken may be loud, but burgers are legendary.
If you’re evaluating fast casual restaurant concepts in today’s saturated franchise market, it pays to look past the hype and focus on staying power. The burger category isn’t just holding strong— it’s still growing. Ready to bring the best tasting burger brand to your market? Connect with the MOOYAH franchise team today to learn how you can get started.
