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Why Guests and Franchise Owners Love MOOYAH

MOOYAH Burgers, Fries & Shakes, the 90-unit burger franchise renowned for its delicious food, has set a benchmark in the burger industry with its unwavering commitment to quality, diverse menu options and superior customer service. This dedication ensures MOOYAH remains at the top of the list for not only burger aficionados, but also for prospective Franchise Owners looking to buy a fast casual franchise and take a bite out of the timeless and lucrative burger sector.

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“Officially, MOOYAH is classified as a ‘better burger’ establishment, but that label doesn’t fully capture what we’re all about,” said MOOYAH President Doug Willmarth. “We’re confident that our burgers can go head-to-head with the best in any local community. Our mission is to ensure that everyone has the opportunity to experience our exceptional burgers, which stand out due to our premium quality ingredients, our meticulous and time-intensive preparation process and the limitless customization options we offer to make each burger uniquely yours.”

Central to MOOYAH’s distinction is its focus on high-caliber, fresh ingredients. The brand showcases this with their 100% Certified Angus Beef® brand burgers and farm-fresh vegetables. Their focus on customization enables every guest to craft their dream burger from a rich palette of toppings, cheeses and sauces.

Beyond their acclaimed beef burgers, MOOYAH caters to varied dietary needs by offering all-natural turkey and plant-based veggie burgers. The menu boasts specialty creations like the Mushroom Swiss Burger, The MDC and the Double Diablo Burger, tantalizing even the most discerning palates.

Sides also aren’t an afterthought at MOOYAH. Their hand-cut  fries made from Idaho potatoes are a must-try, and their shakes — crafted from real ice cream — are available in favorites from classic chocolate to the more adventurous Oreo® and cookie dough.

All of these mouth-watering offers equate to a solid business model for MOOYAH Franchise Owners like Marci Khordehforoush, whose location just celebrated its tenth anniversary. .

“MOOYAH is delicious, and it’s very high quality,” said Khordehforoush. “It was very important for us to choose something that we trusted and could recommend to others. We love the taste, freshness and quality of MOOYAH, and that it has options like gluten-free and vegetarian. We love it for our family, and we love introducing our friends and neighbors to the brand.”

In addition to food, what truly differentiates MOOYAH is its outstanding service. Unlike the stuffy, expensive restaurants people often associate with elevated burgers, MOOYAH provides a fun, accessible, family-friendly environment where guests can relax and enjoy themselves. Their team ensures every guest feels treasured, and their efficient service, accommodating both dine-in and takeout, guarantees a splendid dining experience.

Similarly, MOOYAH’s community initiatives and commitment to sustainability reflect its broader responsibility. Collaborations with local entities and eco-friendly practices, including responsible packaging and ingredient sourcing, highlight the brand’s comprehensive approach to its role in the community.

Now, as MOOYAH continues to dominate the burger industry landscape with its quality ingredients, innovative offerings and customer-first approach, the brand is looking for prospective Franchise Owners who are eager to bring the best-of-the-best to their communities.

In 2023, MOOYAH is looking to build 6 new locations and to sign at least 15 new deals. Their goal for 2024 is to build 20-25 locations.

The investment to develop a MOOYAH ranges from $495,918 to $1,168,251. The franchisor is also offering royalties relief to Franchise Owners who sign both a franchise agreement and lease in 2023. For more information about MOOYAH and franchise opportunities, please visit


MOOYAH Burgers, Fries & Shakes is where “serious” and “fun” are one with the bun. The ridiculicious, fast-casual “best burger” concept is committed to providing the best tasting burger experience possible by specializing in the taste trifecta – mouthwatering made-to-order burgers, hand-cut French fries and real ice cream shakes. Founded in 2007, MOOYAH is obsessed with quality, serving fresh, never-frozen 100% Certified Angus Beef® brand burgers, all-natural turkey burgers and plant-based vegan burgers. MOOYAH’s signature buns are baked in-house daily, and guests can choose from five real cheeses, bacon, avocado and 17 free sauces and toppings made from garden-fresh veggies. MOOYAH also hand-spins 100% real ice cream shakes and offers eight flavors including vanilla, Hershey’s chocolate, Reese’s, Oreo and more. MOOYAH serves guests through dine-in, online ordering, delivery and carryout, as well as its loyalty app.