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Unlocking Franchise Growth with MOOYAH: Stories of Julio Gonzalez and Barry Lattuca

When evaluating a franchise ownership opportunity, having reliable validators can help elevate one brand from the competition. Franchisee testimonials from established operators within the network serve as powerful indicators of a brand’s strength and potential. To that point, we want to spotlight MOOYAH franchisees Julio Gonzalez and Barry Lattuca, who have each cultivated thriving franchise businesses and embody the qualities sought after in franchise partners.

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Since assuming ownership of the McKinney location in January 2023, Julio quickly recognized the growth potential offered by the MOOYAH franchise model:

“Owning a MOOYAH has given me control over my financial future. The income potential is fantastic, and with the proven track record and support system they offer, I feel confident about growing my business steadily. It’s a chance to build something substantial and leave a legacy.”

MOOYAH Franchisee Julio Gonzalez

In one year, Julio has established himself as a sales leader within the MOOYAH franchise network, increasing his sales by 19% YOY compared to the previous years. After a successful first year as an owner, we are excited to continue to support him as he further differentiates himself and the brand from his competitors in the DFW marketplace.

Finding similar success for two of his franchise locations, Barry Lattuca, a multi-unit operator, was instrumental in bringing the best burger in America to the Boston, Massachusetts area. With both of his locations surpassing $1 million in revenue every year since 2018! Barry attributes much of his achievements to the unwavering support of the MOOYAH team and his own passion for the brand:

“Being a part of the MOOYAH family has been immensely rewarding. The support from MOOYAH’s corporate team, as well as other franchisees in our network, has been instrumental in the success of my locations and will continue to be moving forward.”

MOOYAH Franchisee Barry Luttuca

Barry’s impact has been pivotal in MOOYAH’s mission to elevate the burger experience in new markets, and we’re here to support him as he becomes a fixture in the Boston area community.

Both Julio and Barry are just two examples of strong franchisees within our network! We are grateful to them for serving as huge validators for the MOOYAH franchise opportunity through their dedication to upholding the systems and processes of our proven business model.

Ready to reach your growth goals? Connect with our franchise team today.