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Sizzling Hot Growth Potential: MOOYAH Eyes Houston in Texas Expansion

Recently, our president Doug Willmarth interviewed with the Houston Chronicle to discuss MOOYAH’s interest in growing in the Greater Houston area! Here are some key takeaways for franchise candidates in the area who are looking to grow with us:

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Viability of Houston as a Market

With Houston being the nation’s fourth largest market, the region presents various opportunities for potential franchise partners to dive into. Due to the sheer size of the metropolitan area, there is enough whitespace for between five to seven franchisees to have the ability to open three to five locations in their respective franchise territories. Wide open markets like Houston present exciting opportunities for franchise growth because they allow potential franchisees to focus on the area that they know best without sacrificing any potential scalability.

Differentiators of MOOYAH

For investors looking to grow in Houston and beyond, MOOYAH offers a compelling franchise opportunity that has been designed with sustainable multi-unit growth in mind. With robust earning potential driven by our proven business model and strong support system, franchisees can tap into the increasingly popular burger franchise segment with attractive markets, like Houston, available for growth. Furthermore, MOOYAH provides franchisees the advantage of being able to potentially sign a multi-unit development agreement with industry-leading incentives that support business scalability during those early years of establishing the brand in the region. Our tenured leadership team is there to guide franchisees through the process as established professionals with a combined 120 years of restaurant experience. Additionally, our commitment to serving the best tasting burgers, using high-quality ingredients and customizable options, sets us apart as a destination for the ultimate burger experience in the market.

The Many Paths to MOOYAH

There are many ways to grow with MOOYAH! Ideal franchisee candidates often possess a passionate, entrepreneurial spirit, close community connections and strong liquidity. We also look for individuals who already own and operate other restaurant or franchise concepts. Previous experience with QSR restaurant concepts in the wing, sandwich and chicken category align particularly well with our simplified operations. Owners of these concepts are familiar with aspects of MOOYAH’s cooking equipment and the startup and AUV costs are comparable to our own. But, we welcome franchisees with diverse backgrounds, and any professionals who knows what it takes to grow a franchise concept are encouraged to connect with the franchise team today!

For more information on franchise opportunities available in the Houston area with MOOYAH, connect with our franchise team today.