As MOOYAH closes out another year of compelling franchise growth, here is an end-of-year recap of the milestones we achieved together in 2024. Last year has been a year of new market openings, innovations and recognitions that all come together to showcase MOOYAH as a leading brand in the fast-casual franchise segment. Let’s take a closer look at the highlights of the year for the MOOYAH franchise system:
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New Openings Across the Country
2024 was a year of expansion for MOOYAH, with several exciting new locations opening their doors to communities seeking America’s best-tasting, fully customizable burger experience. The brand celebrated successful launches in Fontana and Valencia, California and three drive-thru locations in Frisco and Fort Worth, Texas and Sandy, Utah. These openings represent the brand appeal of MOOYAH among these new communities, hosting opening celebrations like our opening in Sandy which generated big excitement for guests who have been clamoring for the experience in the community.
Our Frisco restaurant marked a major milestone as it became our first-ever drive-thru location, with Fort Worth and Sandy opening soon after. This addition showcases MOOYAH’s ability to innovate and adapt to guest preferences, providing faster, more convenient service without compromising on the quality and freshness that guests expect at every MOOYAH location. In addition to providing another buildout option and revenue stream for franchisees, the drive-thru prototype will be a key part of our growth in the coming years, with opportunities for continued innovation through artificial intelligence and seamless kitchen integrations.
Recognized as an Industry Leader
MOOYAH’s commitment to excellence didn’t go unnoticed in 2024. We were honored to be included in Fast Casual’s rankings of the “Top Movers & Shakers” in the segment, solidifying our position as a top innovator and leader in the restaurant franchise industry. This recognition highlights our dedication to pushing boundaries and leveraging trends in the fast-casual dining space.
In addition, MOOYAH’s dedication to technology and guest engagement earned us the Franchise Update Media’s “Best Loyalty App” recognition as part of the 2024 Franchise Innovation Awards. Throughout the creation of MOOYAH Rewards, our team knew that enhancing the guest experience and driving repeat business into our franchise locations was paramount. We’re honored to receive this validation for the value we’re driving for our franchisees alongside other industry leaders in the fast-casual segment.
What This Means for Franchise Candidates
MOOYAH’s accomplishments in 2024 underscore why it’s an exciting time to join a growing brand. With an impressive track record of successful openings, industry recognition, and a proven drive-thru footprint, our best-tasting burger brand is uniquely positioned as a leading opportunity in the restaurant franchising sector.
Whether you’re inspired by our new drive-thru model, our growing national footprint, or our commitment to guest-focused technologies, MOOYAH offers the tools, support, and proven systems you need to succeed.
As we move further into to 2025, we’re eager to partner with passionate franchise candidates who share our vision for growth. Ready to bring MOOYAH to your community? Let’s connect and discuss bringing MOOYAH to your market.
