MOOYAH Burgers, Fries & Shakes is on the move, continuing its steady franchise expansion into new markets with franchisees who share the brand’s passion for quality and consistency. With recent openings in Charlotte, North Carolina, and Flint, Michigan, MOOYAH is adding momentum to its nationwide growth while maintaining the operational discipline and support that franchisees count on.
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The opening of MOOYAH’s first Michigan restaurant marks a significant step for the brand. It’s a reminder that even in a competitive fast casual industry, thoughtful growth and a strong foundation continue to create opportunity for entrepreneurs looking to invest in a proven burger franchise model.
A Burger Franchise Built for Sustainable Growth
MOOYAH’s franchise system is grounded in simplicity, consistency and scalability. A focused menu, operational efficiency, and loyal guest following allow franchise owners to run great restaurants that are rooted in their communities.
Each location follows a straightforward operating model designed to balance performance and guest experience. By focusing on fresh, high-quality burgers, hand-cut fries, and hand-spun shakes, franchisees can deliver the same craveable menu items across every restaurant without adding unnecessary complexity to operations.
For franchisees, this translates into an efficient business model that supports both single-unit and multi-unit development. MOOYAH’s adaptable restaurant formats — including endcap, in-line, and drive-thru options — help franchisees identify the right fit for their markets, whether they’re operating in dense retail centers or high-traffic suburban corridors.
Expanding with Purpose
The new restaurants in Charlotte and Flint reflect our brand’s steady and intentional growth strategy. Charlotte continues to be one of the Southeast’s most active regions for fast casual dining, and MOOYAH’s presence there adds to the brand’s growing base of strong-performing restaurants. Meanwhile, the new Flint location represents MOOYAH’s first step into Michigan, expanding the brand’s reach into a promising market with room for future growth.
Support That Scales with You
Behind MOOYAH’s continued success is a leadership team focused on franchisee relationships and operational strength. Under the direction of President Michael Meche, MOOYAH has emphasized franchisee communication, hands-on training, and consistent execution across every location.
That commitment shows up in the details: franchisees have access to modern technology systems, updated restaurant prototypes and real-time support from experienced operations teams and restaurant experts. From pre-opening site development through marketing and day-to-day management, MOOYAH provides the structure and guidance franchise owners need to stay competitive.
Looking Ahead
As MOOYAH continues to open new restaurants across the country, the brand remains focused on building strong partnerships with qualified operators in key markets. With its combination of simple operations, strong brand loyalty, and measured growth strategy, MOOYAH is a burger franchise that is well-positioned to continue expanding while preserving the quality and consistency that define its reputation.
For entrepreneurs interested in joining a brand with a clear vision and a proven business model, MOOYAH offers a practical path toward business ownership in the fast casual burger category.
To learn more about available territories and franchise development opportunities, connect with the MOOYAH team today.
