This year has been one of meaningful momentum for MOOYAH Burgers, Fries & Shakes. With new market entries, strengthened leadership and operational excellence that outperforms in the competitive burger segment, we are closing out 2025 with strong brand loyalty and a clear path for growth.
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MOOYAH Milestones from 2025
This year marked the opening of our first Michigan location in Flint, marking a significant step forward in our new market entry efforts. The warm reception from local guests reflected the growing national appeal of MOOYAH’s better-burger experience and our position as a standout burger franchise within the broader fast-casual restaurant industry.
MOOYAH also expanded further into North Carolina with a new restaurant in Charlotte, strengthening our presence in the Southeast. Both openings showcased the adaptability of the operating model and our ability to deliver consistent execution across diverse markets.
In addition to expanding into new markets, MOOYAH celebrated system-wide wins throughout the year that reinforced our brand’s strength in the restaurant industry. Multiple markets named MOOYAH the best tasting burger in their towns, highlighting our commitment to quality and consistency.
Operationally, MOOYAH opened more drive-thru restaurants that continued to deliver strong performance in 2025 — most notably in Rockwall, TX, where the model demonstrated how speed, convenience, and premium burgers can work seamlessly together. These achievements reflect the growing momentum behind the MOOYAH system and the continued interest from experienced operators pursuing burger franchise opportunities.
Leadership That Prioritizes Franchisee Success
We also welcomed new president, Michael Meche, to the MOOYAH team this year, whose leadership has centered on strengthening operations and improving the day-to-day experience for franchise owners.
Throughout 2025, he spent time visiting restaurants, observing daily operations, and collaborating with franchise partners on opportunities to enhance processes, training, and support. His hands-on approach reflects a leadership mindset grounded in partnership — a critical attribute for long-term success within any burger franchise.
This operator-first perspective helped shape meaningful improvements across the brand and contributed to the steady systemwide alignment seen throughout 2025.
Franchising Opportunities Fueling Business Goals in 2026
Throughout the year, we remained centered on foundational priorities that drive efficiency and guest satisfaction, including:
- Operational consistency that supports scalability
- Clear communication and collaboration with franchise owners
- A welcoming guest experience based on top-tier service, quality ingredients and unbeatable taste
These areas of focus helped drive meaningful progress and reinforce our operational strength heading into 2026. And, as more entrepreneurs explore ownership ventures in the restaurant industry, MOOYAH continues to stand out as a worthwhile burger franchise offering:
- A clear operating model built for consistency and ease of execution
- Strong brand affinity centered around premium burgers, hand-cut fries, and hand-spun shakes
- Support systems tailored for real operators, from training to marketing to operations
- Available markets and room to grow, whether for first-time owners or experienced multi-unit franchise operators
Looking Toward 2026: A Meaningful Moment to Explore What’s Next
With MOOYAH’s steady momentum, expanding presence, and investment in franchisee success, we are heading into the new year ready for continued growth. The buzz we’ve generated in 2025 shows how we are continuing to make headlines across the nation. Take some of our favorites from the year:
- Texas-based burger chain opens first c-store-adjacent site
- Meet the leaders reshaping how restaurants serve, connect, and compete in the digital age.
- New president of burger chain Mooyah believes operational excellence can set brand apart
Interested in Exploring MOOYAH Franchise Opportunities?
If you’re evaluating business ownership or exploring franchise expansion in 2026, now is the perfect time to take a closer look at MOOYAH.
Connect with our franchise development team to explore available markets and learn what the path to ownership could look like for you.
