MOOYAH Burgers, Fries & Shakes, known for its commitment to quality and innovation in the fast-casual burger segment, has reached a landmark milestone with the opening of its first drive-thru prototype in Frisco, Texas. This development marks a pivotal moment in the brand’s growth strategy, showcasing its dedication to adapting and evolving in the competitive fast-casual franchise space.
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Development Process
The journey to create the drive-thru prototype began with extensive market research and feedback from both customers and franchisees. MOOYAH identified a growing demand for dining experiences that prioritize speed and convenience without sacrificing quality, particularly in recent times where drive-thru and takeout services have surged in popularity across the restaurant business landscape.
With these findings, MOOYAH’s development team endeavored to design a drive-thru franchise model that maintains the brand’s core best tasting burger experience and inviting atmosphere, while enhancing operational efficiency. The process involved collaborating with experts in restaurant design and technology to create a layout that supports fast service without compromising the freshness and taste of MOOYAH’s offerings. Key elements of the prototype include an optimized kitchen flow and digital menu boards to help ensure accuracy and speed.
Commitment to Innovation
“Bringing a drive-thru concept to Frisco is a testament to our commitment to innovation and meeting the evolving needs of our guests,” said Beth Stockmoe, Vice President of Operations at MOOYAH. “We’re excited to introduce this new format, which enhances convenience without compromising quality. Our team has worked tirelessly to ensure that every aspect of drive-thru operations reflects our dedication to excellence, and we look forward to providing guests with the same great taste and service they’ve come to expect from MOOYAH.”
Additional Revenue Opportunities
For franchisees, the drive-thru model represents a significant opportunity to tap into a broader customer base. The convenience of a drive-thru service appeals to a wide range of consumers, including busy professionals, families, and those seeking quality meals that fit their schedules. By offering a drive-thru option, franchisees have multiple revenue streams that can help them build thriving franchise businesses.
The drive-thru prototype is designed to enhance operational efficiency, allowing franchisees to serve more customers during peak hours without compromising on personable service. Additionally, the integration of digital menu boards and order management systems provides valuable data insights, enabling franchisees to make informed decisions about inventory, staffing, and promotions.
Looking Ahead
MOOYAH’s drive-thru prototype in Frisco, Texas will provide useful insights as interest amongst new and existing franchisees continues to grow. The brand plans to roll out this model to additional locations, continually refining and optimizing the design based on real-world feedback. This strategic expansion reflects MOOYAH’s ongoing commitment to innovation and its focus on providing exceptional value to both its customers and franchisees.
By staying ahead of industry trends and prioritizing customer convenience, MOOYAH solidifies its position as a leader in the fast-casual burger segment. For more information on the different franchise formats available at MOOYAH, connect with the franchising team today.
