In the world of franchising, brand partnerships and marketing promotions play a crucial role in increasing guest count, boosting awareness, and strengthening brand loyalty. The latest example? MOOYAH Burgers, Fries & Shakes’ brand partnership with Dude Perfect to launch the ‘Burger Battle Box’—a limited-time meal deal designed to bring families together for delicious food and fun experiences.
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This exciting brand partnership isn’t just about a special menu item—it’s a strategic move that showcases how franchisees can benefit from co-branded experiential marketing promotions. Here’s why this collaboration is a game-changer and what it means for prospective MOOYAH franchise owners.
A Winning Collaboration: What’s in the Burger Battle Box?
MOOYAH has teamed up with global entertainment powerhouse Dude Perfect to introduce a one-of-a-kind dining experience, which debuted on March 8 at participating locations. The ‘Burger Battle Box’ includes four MOOYAH burgers with American cheese, sides of lettuce, tomatoes, pickles, onions, ketchup, mustard and MOOYAH sauce, a family-sized portion of hand-cut fries, and choice of four regular drinks or two handspun Little MOO Shakes. Each of these mouth-watering MOOYAH favorites comes in a co-branded Dude Perfect x MOOYAH box with exclusive trick shot tutorials and other family challenges designed by the Dude Perfect team!
Priced at $39.99, the Perfect Pack offers value, quality, and interactive entertainment, making it a perfect fit for families looking for more than just a meal. The fun continues beyond the dining table—guests can submit their best trick shots using the Burger Battle Box for a chance to win tickets to the 2025 Dude Perfect World Tour!
How Franchisees Benefit from Strategic Brand Partnerships
For MOOYAH franchise owners, this collaboration isn’t just an exciting promotion—it’s a clear example of how brand partnerships can help to increase brand awareness and guest count.
- Increased Foot Traffic – By partnering with a well-known brand like Dude Perfect, MOOYAH is attracting a built-in audience of millions of loyal fans, many of whom are eager to experience the brand collaboration in person.
- Stronger Guest Engagement – Interactive promotions, like the trick shot challenge, create buzz on social media and encourage repeat visits as guests return to participate.
- Higher Check Averages – Family-sized meal deals encourage larger group purchases, increasing per-ticket revenue for franchisees.
- Brand Awareness & Differentiation – Partnerships with globally recognized influencers help franchise brands stand out in a crowded fast-casual market, giving them a competitive edge.
Marketing That Works for Franchise Growth
The ‘Burger Battle Box’ promotion is part of MOOYAH’s ongoing commitment to innovative experiential marketing strategies that make the brand more attractive to customers—which can cascade to more traffic since the brand is staying top of mind in the local market.
For prospective franchise owners, this brand partnership is proof of how MOOYAH leverages strategic collaborations to positively impact the bottom-line for franchisees. Whether through high-profile promotions, targeted digital marketing, or guest loyalty programs, MOOYAH ensures that franchisees have all the necessary tools to maximize their earning potential and attract a steady stream of guests.
Join a Brand That Knows How to Grow
With prime markets available compared to other burger franchises, there’s room to bring the best tasting burger destination to more markets nationwide. If you’re looking for a franchise brand that knows how to drive traffic through smart marketing and brand partnerships, connect with the franchising team today.
