In the competitive landscape of the restaurant industry, MOOYAH Burgers, Fries & Shakes stands apart from the competition as an award-winning innovator. Recently, the brand was recognized in Fast Casual’s “Top 100 Movers & Shakers” list for 2024, and awarded “Best Loyalty App” in Franchise Update Media’s annual Franchise Innovation Awards. These accolades highlight MOOYAH’s commitment to excellence and innovation, making it an ideal choice for prospective franchisees looking to grow their own franchise business.
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Innovative Strategies and Robust Growth
Since the brand was founded in 2007, MOOYAH has been focused on serving up the best burger experience across the country with quality and customizable menu items. The brand uses premium ingredients such as 100% Certified Angus Beef®, all-natural turkey, and plant-based veggie burgers that have set a high standard for quality in the fast-casual segment. In 2023, half of MOOYAH’s U.S. locations crossed the million-dollar milestone in sales, reflecting the brand’s robust growth and the effectiveness of its strategies.
Award-Winning Loyalty Program
A key driver of MOOYAH’s success is the investment in its loyalty program, MOOYAH Rewards, which was created with the help of PAR Punchh®, a world-leading loyalty & engagement platform, nearly eight years ago. PAR Punchh is renowned for its innovative solutions that enhance customer engagement and drive sales growth. In late 2023, MOOYAH leadership worked closely with PAR Punchh to introduce a dynamic “Challenges” module. This new feature offers personalized tasks and goals for users, providing tailored rewards that go beyond the traditional banked currency model used by many brands. As a result, MOOYAH saw a 107% increase in weekly app sign-ups and a 20% boost in loyalty program sales.
Beyond the boost in signups and sales, the brand experienced a 535% increase in engagement compared to the previous year, showcasing the effectiveness of its strategic incentive in capturing the attention of potential customers. These franchise innovations have led to an increase in customer engagement through ongoing communications to better meet guests’ needs in addition to keeping the brand top of mind among loyal guests and franchisees alike.
Strategic Digital Marketing
MOOYAH’s recognition as a “Top Mover and Shaker” in the industry highlights its innovative and adaptive approach. The brand’s targeted digital marketing campaigns on platforms like Facebook and Instagram have significantly amplified visibility, reducing the cost of acquiring a new loyalty app sign-up by more than 70%. The digital push paired with enticing incentives like a free cheeseburger for every guest who downloaded the new app has resulted in a 47% increase in app download acquisition rate, ensuring that MOOYAH remains cutting-edge as consumer habits and engagement evolve.
Why Franchise with MOOYAH?
For franchisees, MOOYAH offers a comprehensive package. With a strong brand reputation, proven systems, seasoned leadership, an elevated tech stack and an enticing, customizable menu, MOOYAH provides the tools and support necessary for operators to build a franchise business within the popular burger category. The brand has earned coveted recognition for its innovative approaches, including its award-winning loyalty app, highlighting its dedication to staying at the forefront of the fast-casual segment.
MOOYAH’s accolades and strategic initiatives make it a leader in the fast-casual industry. For prospective franchisees, building a franchise business with a brand that prioritizes innovation, customer engagement, and quality provides a promising pathway to growth. To learn more about franchising opportunities with MOOYAH, connect with the franchising team today.
