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Welcome to the world of MOOYAH Burgers, Fries & Shakes, one of the hottest and fastest growing "better burger" franchise opportunities in the world. We are keepers of the great American meal, masters of the burger, owners of the French fry and crafters of the shake.

Through our team of experienced multi-unit/multi-brand franchisees, we are positioned for extensive market share of the $69 billion Fast Casual Better Burger segment.

You have landed here for a reason. In order to receive the most beneficial information possible, we have simplified our navigation to guide you through each step. Regardless of how you navigate, should you have any questions at any point, please click the Next Steps button or Contact Us.

MOOYAH Fries
growth history

We know our target market and have created consumer-level and marketing strategies that generate awareness, interest and sales. Our business is based on loyal, repeat Guests who love the products, experience and environment that is MOOYAH. All of our restaurants offer Guests the exact same menu. Our food quality and menu simplicity bring our Guests back on a continual basis.

Our local marketing campaigns are specifically tailored to bring Guests into MOOYAH restaurants. We study each market and use our proven advertising tools to drive the initial Guest counts and exposure. You will have access to professionally designed merchandising, promotions, graphics and advertisements intended to reinforce our reputation of serving high-quality products. We will provide you with:

  • Consumer and new product research
  • Point of purchase kits containing in-store collateral materials
  • Public relations for all new store openings, as well as other newsworthy events
  • Community fundraising
  • Professional food photography
  • Listing on our consumer website
  • Creative artwork for local marketing
  • Frequency and loyalty programs
  • Personal local store marketing planning and execution assistance by our marketing department

Additionally, we have developed and tested ongoing promotions for:

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  • Social Media
  • Digital and traditional media
  • Fundraisers
  • Community Outreach
  • Charitable events

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    You love burgers. Can't live without fries. And always need to wash both down with a milkshake. We want experienced multi-unit/multi-brand operators to not only have passion for business and award-winning flavor, but also have the desire to develop MOOYAH in a market where you can leverage your existing business experience and enhance your personal MOOYAH growth.

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    You own a few other restaurants. Or you own another business. Maybe you just really love MOOYAH. Either way being passionate about business and flavor is critical to your MOOYAH success.

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    You really like people and you know the ones that will come to your restaurant, ”we call them Guests. You have to love them, want to get to know them and be involved with them in the community.

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    You're dedicated to running the best restaurant ever, period.

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    You want to grow with MOOYAH, that means opening not just one or even two restaurants.

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    You have a minimum net worth of approximately $500,000 and a minimum liquid cash of approximately $200,000.

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    You know what you're doing or at least you're willing to learn from us.

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    You understand that you will invest $30,000 in the first franchise fee and subsequent payments of $20,000 (we want our operators to desire multiple locations).

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    Lastly, you understand the importance of all-round franchise growth. As an FYI, our royalty is 6 percent, along with a 3 percent advertising and 1 percent local store marketing cost.

Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Maryland, North Dakota, Virginia and Washington. If you are a resident of one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your jurisdiction. You should not take any franchisee statement or any other information in this e-tour as an inference or suggestion that a purchase of a franchise is a safe investment or free from risk or that failure, loss or default is unlikely or impossible or that earnings or profiles are assured.
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Testimonial 1
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With the richness of the "better burger" category and the increased awareness, awards and success of our existing owners, prime MOOYAH territories are going quickly.

Using a system full of restaurateurs, we know what works and what doesn't in the MOOYAH experience. Along with our franchisees, we live each day by our motto: "One Burger, One French Fry and One Drink at a Time."¯ The MOOYAH executive and management team have created and continually refined the MOOYAH business model with an obsessive focus on quality, consistency and the utmost Guest experience. This is important to note as you will be able to leverage our experienced management team to help you meet your development and business goals.

What makes MOOYAH Different?

It's simple. The people and the experience.

What is the initial investment for a MOOYAH franchise

$334,950 to $529,700 (includes build-out expenses and certain start-up expenses - part of this investment is the initial franchise fee, which is $30,000).

What are the site requirements for a MOOYAH restaurant?

1,800-2,400 square feet, visibility and access, and high traffic areas with above average demographics.

What is the term of the franchise agreement?

10 years (with two five-year options).

What is the availability for opportunities in my area?

We'll need to double check, the word is spreading about us, so we're currently applying for registration throughout the U.S. Please Contact Us for availability in your trade area.

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Locations

  • Alabama
  • Birmingham
  • Arkansas
  • Conway
  • Hot Springs
  • Little Rock
  • California
  • Waltnut Creek
  • Colorado
  • Westminster
  • Connecticut
  • Hartford
  • Mansfield
  • Newington
  • West Hartford
  • Kansas
  • Garden City
  • Wichita
  • Montana
  • Billings
  • Oklahoma
  • Lawton
  • Tulsa
  • Tennessee
  • Knoxville
  • Texas
  • Allen
  • Athens
  • Baytown
  • Burleson
  • Colleyville
  • Coppell
  • Dallas
  • Deer Park
  • Denton
  • Flower Mound
  • Frisco
  • Katy
  • Killeen
  • Kingwood
  • Little Elm
  • Mansfield
  • McAllen
  • McKinney
  • North Richland Hills
  • Plano
  • Richardson
  • Rockwall
  • San Antonio
  • Sherman
  • Southlake
  • Spring
  • Texarkana
  • Tyler
  • Waco
  • Wylie
  • Virginia
  • Williamsburg
  • International
  • Dubai

Coming Soon

  • Hampton, VA (#182)
  • Denver, CO (#177)
  • Baton Rouge, LA (#184)
  • Garwood, NJ (#202)
  • Provo, UT (#157)

Recently Signed

  • San Antonio, TX
  • Central California
  • Chicago, IL
  • East Dallas, TX
  • El Paso, TX

2013 Openings

  • Baytown, TX (#116)
  • Athens, TX (#135)
  • Rockwall, TX (#190)
  • Plano, TX (#170)
  • Little Rock, AR (#175)
  • Frisco, TX (#195)
  • Texarkana, TX (#164)
  • Plano, TX (#181)
  • Coppell, TX (#171)
  • Dubai (#1000)
  • Westminister, CO (#196)
  • Lawton, OK (#199)
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1. Initial Franchise Fee. The franchise fee for a MOOYAH® Restaurant franchise is $30,000 for all franchisees purchasing their first MOOYAH® Restaurant franchise. The franchise fee for a second or later MOOYAH® Restaurant franchise is $20,000 for all franchisees.

2. Rent and Security Deposit; Leasehold Improvements. MOOYAH® Restaurants are typically located in commercially zoned shopping or entertainment areas. Due to the cost of land acquisition and new construction, the premises for MOOYAH® Restaurants are normally leased. We assume that you will lease the premises for the Restaurant and do not include costs of land acquisition andMOOYAH/fdd-22b 16 construction of a building. The leasehold improvements estimate is based on the cost of adapting our prototypical architectural and design plans (including architect fees) to a facility containing approximately 2,300 square feet. The leasehold improvement estimate will be affected by various factors like the location of the Restaurant, local market conditions, wage rates, and whether you must use union labor. The estimates assume that the landlord will provide connections to adequate electrical, gas, water and sewage service. Your actual costs may or may not include site preparation and finish-out costs, depending on the arrangements you negotiate with your landlord. If your landlord contributes to the cost of finish-out, total leasehold improvement costs could be reduced by up to $50 per square foot; last year our franchisees realized actual tenant improvement allowances of between $40,100 and $90,530. These estimates may vary substantially based on your ability to negotiate with your landlord and your financial strength, as well as on local commercial leasing and labor rates and other local conditions. We require franchisees to use our approved supplier to prepare the initial layout for the Restaurant, and we encourage, but do not require, franchisees to use this approved supplier to prepare all architectural drawings and plans for the Restaurant. If you engage an architectural firm other than our approved supplier to prepare the Restaurant€™s architectural drawings and plans, the final drafts of these drawings and plans must be reviewed and approved by our approved supplier at your expense to ensure compliance with our specifications. These additional review costs are not included in this estimate.

3. Furniture, Fixtures, Equipment and Signage. These amounts include the cost of the furniture, fixtures, equipment, decor items and signage required for your MOOYAH® Restaurant.

4. Initial Training Costs. We provide initial training to the first three people at no additional charge. Therefore, these amounts include only your out-of-pocket costs for the training of these people. You must pay all expenses you or your employees incur in the initial training program, like travel, lodging, meals and wages. These costs will vary depending upon your selection of salary levels, lodging and dining facilities, mode and distance of transportation, and the wages payable to your employees. If you register for and fail to attend the initial training program, or if you cancel a registration for the training program with less than 10 business days€™ notice, you must pay a nonrefundable cancellation fee of $100 per person.

5. Computer Hardware and Software. This amount includes the cost of computer hardware and software that you must use in the operation of your MOOYAH® Restaurant. Our estimate also includes the set-up fee charged for online and text message ordering.

6. Initial Inventory/Supplies. We estimate that this range will cover the cost of certain small wares including utensils and dishes. This estimate also includes the cost of food, beverages, condiments and supplies for approximately the first 2 to 10 days of operations. This may also include the setup fees for programs related to the marketing and advertising for your restaurant,.

7. Professional Services. This estimate includes the cost to establish an entity to hold the franchise and review the franchise documentation. The cost of professional services can vary widely. We strongly encourage you to engage an attorney and/or accountant to help you review and evaluate this franchise offering.

8. Grand Opening Promotional Expenses. You must carry out a grand opening promotion for the Restaurant in compliance with our written specifications within 4 weeks of opening. We must approve all advertising items, methods and media. At our request, you must give the grand opening promotional money to us and we will conduct the campaign on your behalf.

9. Insurance. This amount represents an estimate of the down payment on your annual insurance premiums. You must obtain the insurance coverage we require, which may be periodicallyMOOYAH/fdd-22b 17 changed. We must be named as an additional insured on these policies. Your cost of insurance may vary depending on the insurer, the location of your Restaurant, your claims history, and other factors.

10. Licenses and Permits. These are estimates of the costs for obtaining local business licenses which typically remain in effect for one year. These figures do not include occupancy and construction permits which were included in the leasehold improvement costs, nor does it include the cost of a liquor license. The cost of these permits and licenses will vary substantially depending on the location of the Restaurant.

11. Additional Funds. You will need additional funds during the start-up phase of your business to pay employees, purchase supplies and pay other expenses. We estimate the start-up phase to be three months from the date you open for business. These amounts do not include any estimates for debt service or payroll costs, and it does not include any revenues you may earn during the three month start-up phase. You must also pay the royalty and other related fees described in Item 6 of this Disclosure Document. These figures are estimates, and we cannot assure you that you will not have additional expenses. Your actual costs will depend on factors like your management skills, experience and business acumen. You should base your estimated start-up expenses on the anticipated costs in your market and consider whether you will need additional cash reserves. You should review these figures carefully with your business advisor.

12. Total. Unless otherwise stated above, these estimates are subject to increases based on changes in market conditions, our cost of providing services and future policy changes. At the present time, we have no plans to increase payments we control. These are only estimates and your costs may vary based on actual rental prices in your area, and other site-specific requirements or regulations. The costs outlined in this Item 7 are not intended to be a forecast of the actual cost to you or to any particular franchisee.

We do not offer any financing for your initial franchise fee or any portion of your initial investment. Unless otherwise stated, the amounts described above are not refundable.

We have not included a separate table for the initial investment if you sign a Multi-Unit Operator Agreement. In addition to the Development Fee described in Item 5, a Multi-Unit Operator will incur the estimated investment described above for each Restaurant it develops, subject to inflation and other increases over time. If you are a Multi-Unit Operator, your professional fees (such as legal and financial) will probably be higher.

We have not included a separate table for the initial investment if you sign a Development Agent Agreement. In addition to the Development Agent Rights Fee described in Item 5, a Development Agent must also own and operate at least 20% of the total number of Restaurants in the Development Area, and the Development Agent will incur the estimated investment described above for each Restaurant, subject to inflation and other increases over time. If you are a Development Agent, your professional fees (such as legal and financial) will probably be higher.

Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Maryland, North Dakota, Virginia and Washington. If you are a resident of one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your jurisdiction. You should not take any franchisee statement or any other information in this e-tour as an inference or suggestion that a purchase of a franchise is a safe investment or free from risk or that failure, loss or default is unlikely or impossible or that earnings or profiles are assured.
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Testimonials
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Our first-class operations and in-restaurant support team focus on driving sales through a high use of technology and hands-on active support, including:

  • Going beyond restaurant operations: we offer suggestions and vendors for affordable insurance plans that include property, casualty, health and dental plans, financial planning and investment strategies and discounted parts supplier programs and lenders.
  • Our support continues once restaurants are open and operating. Our franchisees are assigned a Franchise Business Consultant whose main objective is to help MOOYAH franchisees operate their business more efficiently. They spend time with our franchisees and store managers tracking and managing food and labor costs and ensure an exceptional Guest experience.
  • Interactive management training: our intensive training begins with a three-week program at our corporate offices with classroom instruction. It then continues in our training restaurant. All franchisees and managers are required to attend and successfully complete our training, resulting in a MOOYAH certification. Our director of training and staff conduct daily testing with a strong focus on leadership development, business specifics, inventory management, labor scheduling, food cost control as well as conflict resolution.
  • Proprietary tools for recruiting and staffing: we engage the services of BHI, a leader in human research assessments and have also developed our own interview guides, recruitment marketing materials and effective recruitment advertisements and strategies.
  • Operational and organization systems: our franchise business consultants spend considerable time focusing on how to best operate a MOOYAH restaurant, including how to best utilize our products, develop strong vendor relationships and maintain all operational procedures. We provide our franchise operators with graphic design and artwork, professional food photography and MOOYAH branded assets that include merchandise and apparel. An integral part of MOOYAH is to give back and become connected and recognized in each of the communities where we operate our restaurants.
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  • Intensive real estate selection assistance: once the franchise agreement is signed, you will work very closely with our real estate department who will provide guidance regarding what is important for finding the right MOOYAH restaurant location. This includes providing our Guests demographics and psychographics, as well as requirements for traffic patterns and an analysis of competition. We will also work with your real estate broker to search for locations all the way through to lease execution and advise on lease structures and terms.
  • Project management: we assist in each restaurant design development and monitor this process with a personal project manager who will work with you on the build-out process, coordinating with architects and ordering all of the materials including fixtures, furniture and equipment.
  • Coordination during countdown to opening: getting ready to open your MOOYAH is a critical process. We provide assistance with all forms, ordering uniforms and sourcing the correct products. We will also coordinate the printing of invitations for your initial VIP restaurant opening.
  • Nationwide distribution channels: what separates MOOYAH apart from all of the other "better burger" concepts is our relentless demand for freshness and quality. We have entered into a partnership with US Foods to ensure the best prices for top brands like Hellman's, Heinz, French's, A-1, Hidden Valley, K.C. Masterpiece BBQ and Cholula, which are all products used in our restaurants.

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Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Maryland, North Dakota, Virginia and Washington. If you are a resident of one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your jurisdiction. You should not take any franchisee statement or any other information in this e-tour as an inference or suggestion that a purchase of a franchise is a safe investment or free from risk or that failure, loss or default is unlikely or impossible or that earnings or profiles are assured.
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Testimonials
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We are currently seeking qualified multi-unit franchisees who will commit to developing an entire territory on a mutually agreed-upon timetable.


"I think we have been able to grow so successfully because of our commitment to innovation. We are not just a burger brand; instead, we are a quick service concept that listens to our Guests by providing them with a variety of options from burgers and fries to new potential menu items, like the Burgers in a Bowl (salads) that we'™ll test in-restaurant later this year" - Matt Rusconi, Development Agent and Multi-Unit Owner


"Beyond having a superb product and excellent service, MOOYAH has the right talent and focus to get the job done. We target a part of the market that a lot of other brands do not, and our emphasis on both hospitality and fun creates an atmosphere second to none" - Greg Spalter, Development Agent


"I moved to North Carolina solely to bring the MOOYAH brand here. I think it'€™s a fantastic brand that poses a great opportunity for entrepreneurs looking for a new venture. My family and I visited the restaurant in Williamsburg, Va. and we loved its playful and modern energy. The Guest experience, as well as the freshness and quality of the ingredients, are really second to none." - John Ficara, Development Agent


"MOOYAH is a tremendous family brand. We want all families to enjoy outstanding service with quality products every day. The freshness of our ingredients is a key driver to bringing potential franchisees into the MOOYAH family. We are looking for great service-minded franchisees who are team players with a passion for the brand." - Anthony D'Amore, Development Agent

"We absolutely love the MOOYAH brand, its people, the food and of course our Guests." - Jeff Kullman, Multi-Unit Operator

"We not only offer the best burger in town, but we also create an exceptional, happy and memorable experience for our Guests." - Brian Wells, Multi-Unit Owner

We will entertain single-unit operators should the operator have interest in eventually scaling their MOOYAH development.


"One day I took my family to eat at the MOOYAH located in Allen, Texas and I was very impressed with the experience, Sipe said. The food was great and the employees were very friendly, so I knew it was a company I wanted to be involved with. I look forward to serving the Sherman community and cannot wait to provide them with a burger experience they will not be able to live without" - Phillip Sipe, Sherman, Texas Franchisee


"We chose MOOYAH because of the impressive choices and possibilities it presents to Guests; I was blown away with the product and the entire process during my initial introduction to the brand." - Kim Sellars, Texarkana, Texas Franchisee


Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Maryland, North Dakota, Virginia and Washington. If you are a resident of one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your jurisdiction. You should not take any franchisee statement or any other information in this e-tour as an inference or suggestion that a purchase of a franchise is a safe investment or free from risk or that failure, loss or default is unlikely or impossible or that earnings or profiles are assured.
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Testimonials
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Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Maryland, North Dakota, Virginia and Washington. If you are a resident of one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your jurisdiction. You should not take any franchisee statement or any other information in this e-tour as an inference or suggestion that a purchase of a franchise is a safe investment or free from risk or that failure, loss or default is unlikely or impossible or that earnings or profiles are assured.
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We are able to accomplish our brand's growth goals by selecting the right franchisees and helping them to select the right general managers. We are attracting experienced leaders with a passion for excellence and a desire to give back to their community. We will also provide assistance in setting up suggested compensation programs along with training and supervision.

Franchisees and store managers must possess a strong value system that enables them to connect with our obsessive, passionate and incredible Guest experience. Our Home Town, Home Team environment is neighborhood-focused and relationship-focused. Qualifications for a MOOYAH franchise require a net worth of $500,000 and a liquid capital of $200,000 per restaurant. Fill out the short from below to gain instant access to our Online E-Tour now.

Please Click Here for Financing Support Tools

Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Maryland, North Dakota, Virginia and Washington. If you are a resident of one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your jurisdiction. You should not take any franchisee statement or any other information in this e-tour as an inference or suggestion that a purchase of a franchise is a safe investment or free from risk or that failure, loss or default is unlikely or impossible or that earnings or profiles are assured.

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